Why Use Video Marketing for Your Business in 2021

by | Apr 13, 2021 | Tips, Videos | 0 comments

Did you know that 78% of people watch videos on the internet every week?

Lots of traditional marketing methods aren’t as effective as they were in previous years. This means adjusting to the ever-changing landscape by using more media to your content. This means using more images and videos on various social media platforms.

If you aren’t convinced yet, let’s look at some of the reasons why video marketing is important to your business in 2021. This ensures that you feel more motivated to intensify your efforts and bring more customers to your business. Read on and find out more:

1.) Videos Catch Attention

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Capturing your prospects’ attention within a few seconds can be a near-impossible task. But using videos will make it a lot easier. In this information-driven society, know that creative-looking images won’t cut it anymore.

Your video’s first few seconds must be compelling enough when first seen on a social media news feed. This ensures that users will stop scrolling and give your content the focus it needs. Take note, fun and creative images will make users stop to look, but videos can hold their attention five times longer.

2.) Video Content Boosts Conversions

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The vast majority of online users say that videos aid them a lot in making buying decisions. When users see videos showing how to use a product, they’re more likely to buy it. That’s why it’s beneficial, especially when you put the video on your webpages.

The reason is that users will spend longer durations on your pages while encouraging them to look around. It’s a great asset for your business since it enables you to attract prospects who prefer to avoid reading your product descriptions. With this, you’ll get a wider audience willing to convert.

3.) Videos Attract New Customers

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If you’re hoping to tap into a new customer base, using videos is a viable strategy. It’s because you can use your videos to advertise using various social media platforms. For example, you can take advantage of Facebook’s 2.6 billion monthly active users while posting the same videos on YouTube and Instagram.

The good news is that these platforms have features that allow you to get various audiences through their paid ads. You have control over your budget to ensure that your videos only reach the audience you specifically target.

4.) Video Demand is Increasing

Video demands aren’t exclusive to televisions or movies. It’s because this type of content extends to your marketing efforts as a brand. If you want to make the most out of it, collaborate with an influencer since they’re consistently increasing their video content to meet the demands of their loyal followers.

5.) Video Content Builds Trust

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Marketing finds its foundation on trust and relationships. That’s why you must build this with your customers by using video content. This ensures that they become dependable in spreading your business and products within their network.

Compared to text and still images, video content can engage your users better. This also excels in evoking various emotions in these people. It’s because you can tell a story and make people feel the hype surrounding your brand.

You have YouTube as a powerful platform when you’re making promotional videos. This is possible because promotional videos posted within the platform are more likely to foster trust among its viewers. If you have a reliable and effective video marketing strategy, you can use a more conversational tone to show your products.

With this approach, you won’t look too pushy and turn off potential customers. Take note, most internet users feel like fraud victims whenever they trust ads. But if you run ad campaigns using engaging methods of showing what you can offer, you can make them trust you more.

6.) Google Prefers Video Content

Videos can encourage visitors to spend more time on your website. As you garner more views, it shows Google that your website has excellent and engaging content. Also, remember that Google owns YouTube, meaning your videos get higher rankings on its search engine platform.

To succeed, you must optimize your videos for SEO like optimizing text content. Your titles and descriptions must be interesting and descriptive. Put some links leading back to your website or product pages.

7.) Videos are Better at Explaining Things

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Making a video showing that you’re about to launch a new product is more effective for people. It’s miles better than simple text content for starters. Your customers will understand your products and services more if you post a video, making them more inclined to buy.

Lots of difficult concepts are easier to explain using video instead of images and text. A good method is to use creative animation to make your product concept real. Using animations make your content more interesting since simply showing yourself talking about your product is boring and unimaginative.

8.) Videos Encourage People to Share

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Social media networks have the technology to enable their vast user base to share videos seamlessly with others. For example, Facebook has Live Video and Instagram has Stories. With this, you’ll know that these platforms are evolving toward video content.

This focus on fostering video content is more intense than ever. It’s because social networks aim to make their users feel empowered to make their fun videos and share them with their friends.

9.) Videos Enhance Your Brand Identity

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After gaining an audience for your videos, they will connect your brand and message better. This ensures that your brand stands out from others. To ensure you deliver the best video content, ensure that it has a clear, relevant story highlighting your company’s most appealing attributes and practices.

Use Video Marketing Today!

These are some of the reasons why you must invest in video marketing in 2021. With our society steering toward a video-focused landscape, you must invest in it fast to gain an edge over your competitors.

Did this article help you start with video marketing? If so, consider reading our other posts and learn more valuable marketing information.

John Tañedo

John Tañedo

Founder and Managing Director

John helps clients build beautiful, converting and mobile responsive websites. At the same time, he does the art direction and project management for all projects at Ironclad. From videos, content, sales funnels, apps, SEO, social media, graphic design, branding, digital marketing and everything in between. He makes sure all projects are done with solid capabilities, proven process, accurate execution and speedy timeframe.

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