{"id":6891,"date":"2020-11-11T01:05:37","date_gmt":"2020-11-11T01:05:37","guid":{"rendered":"https:\/\/ironcladcreatives.com\/?p=6891"},"modified":"2020-11-15T05:32:28","modified_gmt":"2020-11-15T05:32:28","slug":"how-important-is-copy-writing-in-branding-and-online-marketing","status":"publish","type":"post","link":"https:\/\/ironcladcreatives.com\/how-important-is-copy-writing-in-branding-and-online-marketing\/","title":{"rendered":"How Important Is Copy Writing in Branding and Online Marketing?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1024px&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;0px||10px||false|false&#8221;][et_pb_row _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_code _builder_version=&#8221;4.7.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"48\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"mins\"><\/span><\/span>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.6.6&#8243; header_3_font_size=&#8221;32px&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<h2>Did you know that over <a href=\"https:\/\/www.internetlivestats.com\/total-number-of-websites\/\" target=\"blank\" style=\"color: #0171fc;\" rel=\"noopener noreferrer\">1.8 billion websites exist<\/a> in the world?<\/h2>\n<p>With this number, it\u2019s difficult for your website to stand out from others. Especially when the industry you\u2019re in is highly competitive. If you aren\u2019t careful, you might end up getting buried by smarter enterprises.<\/p>\n<p> Don\u2019t give up yet.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;40px||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><i><strong>With this guide, you\u2019ll learn how important is copy writing in your online marketing campaign. That way, you\u2019ll feel more encouraged to invest in this strategy. Read on and find out more:<\/strong><\/i><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;50px||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span style=\"font-family: Montserrat, Helvetica, Arial, Lucida, sans-serif; font-size: 32px; font-weight: bold;\">1.) It Makes Digital Marketing Stand Out<\/span><\/p>\n<div class=\"tenor-gif-embed\" data-postid=\"9518656\" data-share-method=\"host\" data-width=\"100%\" data-aspect-ratio=\"1.8320610687022898\"><a href=\"https:\/\/tenor.com\/view\/conor-mcgregor-who-the-fook-gif-9518656\">Conor Mc Gregor Who The Fook Is That Guy GIF<\/a> from <a href=\"https:\/\/tenor.com\/search\/conormcgregor-gifs\">Conormcgregor GIFs<\/a><\/div>\n<p><script type=\"text\/javascript\" async src=\"https:\/\/tenor.com\/embed.js\"><\/script><\/p>\n<p>Copywriting goes way beyond writing English sentences and posting them as content. It has lots of other components, which involves looking into your audience\u2019s emotions. This allows you to subsequently build curiosity within them.<\/p>\n<p>If you make an excellent copy, you leave your audience wanting more. This makes them think about how your business benefits them. The tone you use for each copy must be consistent with your brand\u2019s aspirations, values, problems, and solutions.<\/p>\n<p>By doing so, you communicate more effectively with your current and intended audience. Your content stirs emotions and make conversations. This results in increased brand awareness, making people more likely to remember you once they need any of the products and services you offer.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;50px||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<h3>2.) Boosts Your SEO<\/h3>\n<div class=\"tenor-gif-embed\" data-postid=\"3547478\" data-share-method=\"host\" data-width=\"100%\" data-aspect-ratio=\"1.6666666666666667\"><a href=\"https:\/\/tenor.com\/view\/jim-carrey-bruce-almighty-typing-gif-3547478\">5 GIF<\/a> from <a href=\"https:\/\/tenor.com\/search\/jimcarrey-gifs\">Jimcarrey GIFs<\/a><\/div>\n<p><script type=\"text\/javascript\" async src=\"https:\/\/tenor.com\/embed.js\"><\/script><\/p>\n<p>One of the primary factors Google uses for website ranking is the quality of your content. If your website is at the top of the search engine results, it\u2019s because it has original, comprehensive, and long-form content. Doing your copywriting properly means your website will rank higher and get more organic visitors.<\/p>\n<p>Take note, you must adhere to Google\u2019s guidelines since this search engine titan has 92% of <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\" targe=\"blank\">the entire world\u2019s market share<\/a>. If you aren\u2019t adept in writing, you can hire a digital copywriter to make unique and informative articles that rank higher when searched online. After getting a good copy, start adding keywords related to the things your audience search for alongside your brand.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;50px||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<h3>3.) A Beautifully Written Copy Improves Your Users\u2019&nbsp;Experience<\/h3>\n<div class=\"tenor-gif-embed\" data-postid=\"12495463\" data-share-method=\"host\" data-width=\"100%\" data-aspect-ratio=\"1.7785714285714287\"><a href=\"https:\/\/tenor.com\/view\/happy-excited-phenomenal-experience-seventeen-gif-12495463\">Happy Excited GIF<\/a> from <a href=\"https:\/\/tenor.com\/search\/happy-gifs\">Happy GIFs<\/a><\/div>\n<p><script type=\"text\/javascript\" async src=\"https:\/\/tenor.com\/embed.js\"><\/script><\/p>\n<p>Expert copywriters can make content regardless of the niche. They do so while ensuring that their copy is relatable, informative, and personalized. With this content, you gain a significant impact on your readers since they become trusting and loyal to your brand.<\/p>\n<p>Working with a digital copywriter and a reputable company results in informative content. It\u2019s well-written enough that your audience is sure to look forward to it. This is an effective way of becoming an established authority in your industry.<\/p>\n<p>The best method to achieve this is to start a blog and post regularly. This ensures that your audience remains engaged and knows your business better.  After this, your target audience will feel more motivated to share your content on various platforms like social media.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;50px||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<h3>4.) Helps You Connect With Your Audience<\/h3>\n<div class=\"tenor-gif-embed\" data-postid=\"13600896\" data-share-method=\"host\" data-width=\"100%\" data-aspect-ratio=\"1.3424657534246576\"><a href=\"https:\/\/tenor.com\/view\/south-park-terrific-audience-wow-thank-you-gif-13600896\">South Park Terrific Audience GIF<\/a> from <a href=\"https:\/\/tenor.com\/search\/southpark-gifs\">Southpark GIFs<\/a><\/div>\n<p><script type=\"text\/javascript\" async src=\"https:\/\/tenor.com\/embed.js\"><\/script><br \/>\nYour intended audience always determines whether you\u2019re the exact solution they\u2019re looking for. To do this, they look deeper into your website and see what you have to offer. That\u2019s why copy writing in branding is important, especially when you have a brand story.<\/p>\n<p>If you make a great brand story, you connect with your audience at a deeper level. It serves as an assurance that they made the right decision about choosing your business. With this, you touch on your audience\u2019s hopes and dreams, making them feel like you understand them.<\/p>\n<p>A good tactic is to show that you went through the same pains as your audience. Lead them to the conclusion of the journey\u2014your company\u2019s creation. This makes them feel like they can skip the painful parts and revel in the benefits instead.<\/p>\n<p>With storytelling, you can build a more meaningful relationship with your audience. This is the only way for readers to support your business. Great copywriting aids in building the necessary bond.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;50px||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<h3>5.) It Brings Out Your Brand\u2019s Full Personality<\/h3>\n<div class=\"tenor-gif-embed\" data-postid=\"15021223\" data-share-method=\"host\" data-width=\"100%\" data-aspect-ratio=\"1.7913669064748199\"><a href=\"https:\/\/tenor.com\/view\/igot-like75personalities-unique-bipolar-marlon-wayans-imdb-gif-15021223\">IGot Like75Personalities Unique GIF<\/a> from <a href=\"https:\/\/tenor.com\/search\/igotlike75personalities-gifs\">Igotlike75personalities GIFs<\/a><\/div>\n<p><script type=\"text\/javascript\" async src=\"https:\/\/tenor.com\/embed.js\"><\/script><br \/>\n<i><strong>Your front page and brand story aren\u2019t the only touch-points of your business websites. Some of the other things that keep you from getting connected with your audience include:<\/strong><\/i>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;30px||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<ul>\n<li>Emails<\/li>\n<li>Social media posts<\/li>\n<li>Blog posts<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;30px||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221;]Each of these will enable your audience to know more about your company. It\u2019s similar to the process of interacting with friends to know them better. That\u2019s why it\u2019s common for people to see various nuances of your company\u2019s personality unfold as time progresses.<\/p>\n<p>This is what great copywriting delivers to your intended audience. It does so while keeping your brand\u2019s core personality consistent regardless of the platform. The best part is that it highlights your various charms as appropriate.<\/p>\n<p>Whether it\u2019s a social media post or a blog article, tone consistency is the key. It helps make your audience feel more intimate with your brand. It\u2019s because you strengthen their positive impression, making them willing to buy from you once they\u2019re ready.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;50px||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<h3>6.) It Presents Information Persuasively<\/h3>\n<div class=\"tenor-gif-embed\" data-postid=\"3578834\" data-share-method=\"host\" data-width=\"100%\" data-aspect-ratio=\"1.7785714285714287\"><a href=\"https:\/\/tenor.com\/view\/addamsfamilyvalues-joancusack-persuasion-persuasive-doit-gif-3578834\">I Have To Use Persuasion &#8211; Addams Family Values GIF<\/a> from <a href=\"https:\/\/tenor.com\/search\/addamsfamilyvalues-gifs\">Addamsfamilyvalues GIFs<\/a><\/div>\n<p><script type=\"text\/javascript\" async src=\"https:\/\/tenor.com\/embed.js\"><\/script><br \/>\nYour reader\u2019s last priority is to read a string of boring sentences. That is why you must have great copywriting efforts since it presents information that sucks them in. It makes them feel that the benefits and features you present are real.<\/p>\n<p>To achieve this, you must have a deep understanding of your customer persona. It allows you to play on what makes them tick. This encompasses both logical and emotional components.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;50px||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<h3>7.) It Steers Your Readers to Take the Right Action<\/h3>\n<div class=\"tenor-gif-embed\" data-postid=\"5090789\" data-share-method=\"host\" data-width=\"100%\" data-aspect-ratio=\"2.360189573459716\"><a href=\"https:\/\/tenor.com\/view\/star-wars-starwars-mindtrick-gif-5090789\">Star Wars GIF<\/a> from <a href=\"https:\/\/tenor.com\/search\/star-gifs\">Star GIFs<\/a><\/div>\n<p><script type=\"text\/javascript\" async src=\"https:\/\/tenor.com\/embed.js\"><\/script><br \/>\nLaboring over your website and content isn\u2019t the end since you must supplement it with direct-response copies. These helps convert the leads you nurtured, despite people\u2019s skittishness when it comes to money. It\u2019s because you address their fear and pull on their logical and emotional triggers using great copywriting.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;70px||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<h2>You Don\u2019t have the Time to Write About your Business?<\/h2>\n<p>These are the things that emphasize how important is copy writing for your business. You can make the most out of your prior investments in building your online presence. If you want to concentrate on running your business without dealing with the time constraints and hassle of writing then Ironclad is here for you!<\/p>\n<p>Let us know if we missed anything. Would love to hear from you what you think are the crucial factors that makes copy writing an indispensable component of branding and online marketing.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"1\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"mins\"><\/span><\/span>Did you know that over 1.8 billion websites exist in the world? With this number, it\u2019s difficult for your website to stand out from others. Especially when the industry you\u2019re in is highly competitive. If you aren\u2019t careful, you might end up getting buried by smarter enterprises. Don\u2019t give up yet.With this guide, you\u2019ll learn [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[66,17],"tags":[68,67,70,69],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Important Is Copy Writing in Branding and Online Marketing? - IRONCLAD CREATIVES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ironcladcreatives.com\/how-important-is-copy-writing-in-branding-and-online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Important Is Copy Writing in Branding and Online Marketing? - IRONCLAD CREATIVES\" \/>\n<meta property=\"og:description\" content=\"Did you know that over 1.8 billion websites exist in the world? 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