{"id":7280,"date":"2020-11-15T10:10:13","date_gmt":"2020-11-15T10:10:13","guid":{"rendered":"https:\/\/ironcladcreatives.com\/?p=7280"},"modified":"2020-12-04T05:05:54","modified_gmt":"2020-12-04T05:05:54","slug":"9-reasons-why-your-business-needs-a-website","status":"publish","type":"post","link":"https:\/\/ironcladcreatives.com\/9-reasons-why-your-business-needs-a-website\/","title":{"rendered":"9 Reasons Why Your Business Needs a Website."},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.7.0″ _module_preset=”default” custom_padding=”0px||0px||false|false”][et_pb_row _builder_version=”4.6.6″ _module_preset=”default” width=”100%” locked=”off”][et_pb_column type=”4_4″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_code _builder_version=”4.7.0″ _module_preset=”default”]\n\t\t<\/span> <\/span> \n\t\t<\/span><\/span>[\/et_pb_code][et_pb_text _builder_version=”4.7.0″ header_3_font_size=”32px” custom_margin=”||0px||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” locked=”off” header_2_font_size__hover_enabled=”on|desktop”]<\/p>\n

There are plenty of Reasons Why Your Business does not have a Website<\/span>\u2026 yet.<\/h2>\n

Perhaps you doubt its ability to generate more leads and sales. Or maybe, you are afraid of a technology that is unfamiliar to you and your company\u2019s culture.<\/p>\n

I\u2019m going to try my mind-reading powers and say you, as a successful entrepreneur, you are already at ease and satisfied with your company\u2019s old school marketing efforts using traditional media such as newspaper ads, radio ads, tv ads, flyers, brochures and whatnot.<\/p>\n

And it could be that your business is already generating the sales you are targeting, and you are a well-established service provider or store in your area.<\/p>\n

Maybe you think that a Facebook page is enough to get your business an online presence and it might be that you have gathered thousands of likes and shares. Or, you just do not have the time for it.<\/p>\n

The mindset of an Entrepreneur for any given subject often is a result of studies, experiences, opinions and years and years of practice often in the form of trial and error. This often affects their ability or willingness to try new platforms specially in technology that would either; add another step to their business process or take a chunk out of their time.<\/p>\n

Whatever the reason is, our role as digital marketers and web design providers is not to criticize our fellow entrepreneurs but to educate them. Listen to them, be empathic about their notions and needs when it comes to adapting to modern technologies such as websites.<\/p>\n

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Fortune 500 Company Websites<\/h3>\n

Every small to medium sized business or even mom and pop\u2019s stores have a fortune 500 company they look up to, take inspiration from or emulate the same attributes. If we take a look at the list of fortune 500 businesses<\/a>, we can be sure that each of them have a website and a good majority of them you can assume have a digital marketing department that handles all their online marketing efforts.[\/et_pb_text][et_pb_text _builder_version=”4.7.0″ header_3_font_size=”32px” custom_margin=”70px||||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” locked=”off” header_2_font_size__hover_enabled=”on|desktop”]<\/p>\n

Failure to Adapt<\/h3>\n

Nowadays, most global businesses have carried out a mission to take on the evolution of promoting ones venture and has applied digital marketing as one of their most funded investments to help them run with the tides of change.<\/p>\n

But a few of those large corporations have failed because they either procrastinated and denied the simple fact that the internet has made an impact towards running businesses, or they simply did not want to participate in the revolution.<\/p>\n

One of the companies that have been left out and worst filed for bankruptcy due to its incapacity to adapt to the change was the toy store retail giant, Toys \u2018R Us.<\/p>\n

Having filed for bankruptcy in 2017, TRU failed to adapt with the times, innovate its business model and apply technology. Aside from the $7.9 billion worth of debt they had accumulated, Toys R Us signed a 10 year contract with Amazon that made them the exclusive toy seller in the platform in which they paid the e-commerce giant a hefty $50 million dollar per year sum. Although the joint project was a success, it also meant that Toys R Us had no self-sufficient online presence. Meaning, if you went and visited ToysRUs.com you will get redirected to its Amazon store pages. To make matters worse, once Amazon saw what a big hit it was, it began allowing other toy merchants to sell products within the platform and thus ensued a court battle between the two business giants which TRU ultimately won but it was too late and they have already lost years of momentum in developing their own e-commerce platform and online presence.<\/p>\n

As a business owner it is our duty to make sure that our business evolves with the latest technology and the current modern information highway is being leveraged to bring our brand to our audience. In our generation\u2019s case it is the internet! And one of the main platforms that every business should have is a mobile responsive beautifully created business website.<\/p>\n

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Here are the 9 Reasons Why Your Business Needs a Website.<\/span><\/h2>\n

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1.) Modernization<\/h3>\n