{"id":7782,"date":"2024-03-13T06:15:45","date_gmt":"2024-03-13T06:15:45","guid":{"rendered":"https:\/\/ironcladcreatives.com\/?p=7782"},"modified":"2024-03-21T06:05:22","modified_gmt":"2024-03-21T06:05:22","slug":"why-use-video-marketing-for-your-business-in-2024","status":"publish","type":"post","link":"https:\/\/ironcladcreatives.com\/why-use-video-marketing-for-your-business-in-2024\/","title":{"rendered":"Why Use Video Marketing for Your Business in 2024"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1024px&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;0px||10px||false|false&#8221; locked=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221;][et_pb_code _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"45\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"mins\"><\/span><\/span>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.7.7&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<h2>Did you know that <a href=\"https:\/\/www.socialmediatoday.com\/news\/video-marketing-statistics-for-2020-infographic\/566099\/\" target=\"blank\" rel=\"noopener\">78% of people watch videos<\/a> on the internet every week?<\/h2>\n<p>Lots of traditional marketing methods aren\u2019t as effective as they were in previous years. This means adjusting to the ever-changing landscape by using more media to your content. This means using more images and videos on various social media platforms.<\/p>\n<p>If you aren\u2019t convinced yet, let\u2019s look at some of the reasons why video marketing is important to your business in 2021. This ensures that you feel more motivated to intensify your efforts and bring more customers to your business. Read on and find out more:\n<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;30px||||false|false&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>1.) Videos Catch Attention<\/h3>\n<div style=\"width:100%;height:0;padding-bottom:83%;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/BXOEmFSzNkOObZhIA3\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div>\n<p><a href=\"https:\/\/giphy.com\/gifs\/theoffice-the-office-tv-secret-santa-BXOEmFSzNkOObZhIA3\">via GIPHY<\/a><\/p>\n<p>Capturing your prospects\u2019 attention within a few seconds can be a near-impossible task. But using videos will make it a lot easier. In this information-driven society, know that creative-looking images won\u2019t cut it anymore.<\/p>\n<p>Your video\u2019s first few seconds must be compelling enough when first seen on a social media news feed. This ensures that users will stop scrolling and give your content the focus it needs. Take note, fun and creative images will make users stop to look, but videos can hold their attention five times longer.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;50px||||false|false&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>2.) Video Content Boosts Conversions<\/h3>\n<div style=\"width:100%;height:0;padding-bottom:79%;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/fuVCZ6fOW8ZxhseTAp\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div>\n<p><a href=\"https:\/\/giphy.com\/gifs\/parampara-makeparamparastep10-fuVCZ6fOW8ZxhseTAp\">via GIPHY<\/a><\/p>\n<p>The vast majority of online users say that videos aid them a lot in making buying decisions. When users see videos showing how to use a product, they\u2019re more likely to buy it. That\u2019s why it\u2019s beneficial, especially when you put the video on your webpages.<\/p>\n<p>The reason is that users will spend longer durations on your pages while encouraging them to look around. It\u2019s a great asset for your business since it enables you to attract prospects who prefer to avoid reading your product descriptions. With this, you\u2019ll get a wider audience willing to convert.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;50px||||false|false&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>3.) Videos Attract New Customers<\/h3>\n<div style=\"width:100%;height:0;padding-bottom:75%;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/xT1R9XrWcLmW4xOscE\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div>\n<p><a href=\"https:\/\/giphy.com\/gifs\/heyarnold-xT1R9XrWcLmW4xOscE\">via GIPHY<\/a><\/p>\n<p>If you\u2019re hoping to tap into a new customer base, using videos is a viable strategy. It\u2019s because you can use your videos to advertise using various social media platforms. For example, you can take advantage of Facebook&#8217;s <a href=\"https:\/\/variety.com\/2020\/digital\/news\/facebook-q1-2020-2-6-billion-users-ad-drop-coronavirus-1234593395\/\" target=\"blank\" rel=\"noopener\">2.6 billion monthly active users<\/a> while posting the same videos on YouTube and Instagram.<\/p>\n<p>The good news is that these platforms have features that allow you to get various audiences through their paid ads. You have control over your budget to ensure that your videos only reach the audience you specifically target. <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;50px||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<h3>4.) Video Demand is Increasing<\/h3>\n<p>Video demands aren\u2019t exclusive to televisions or movies. It\u2019s because this type of content extends to your marketing efforts as a brand. If you want to make the most out of it, collaborate with an influencer since they\u2019re consistently increasing their video content to meet the demands of their loyal followers.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;50px||||false|false&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>5.) Video Content Builds Trust<\/h3>\n<div style=\"width:100%;height:0;padding-bottom:56%;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/l4FGk1c3O3tYhOYdG\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div>\n<p><a href=\"https:\/\/giphy.com\/gifs\/tvonetv-jesus-l4FGk1c3O3tYhOYdG\">via GIPHY<\/a><\/p>\n<p>Marketing finds its foundation on trust and relationships. That\u2019s why you must build this with your customers by using video content. This ensures that they become dependable in spreading your business and products within their network.<\/p>\n<p>Compared to text and still images, video content can engage your users better. This also excels in evoking various emotions in these people. It\u2019s because you can tell a story and make people feel the hype surrounding your brand.<\/p>\n<p>You have YouTube as a powerful platform when you\u2019re making promotional videos. This is possible because promotional videos posted within the platform are more likely to foster trust among its viewers. If you have a reliable and effective video marketing strategy, you can use a more conversational tone to show your products.<\/p>\n<p>With this approach, you won\u2019t look too pushy and turn off potential customers. Take note, most internet users feel like fraud victims whenever they trust ads. But if you run ad campaigns using engaging methods of showing what you can offer, you can make them trust you more.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;50px||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<h3>6.) Google Prefers Video Content<\/h3>\n<p>Videos can encourage visitors to spend more time on your website. As you garner more views, it shows Google that your website has excellent and engaging content. Also, remember that Google owns YouTube, meaning your videos get higher rankings on its search engine platform.<\/p>\n<p>To succeed, you must optimize your videos for SEO like optimizing text content. Your titles and descriptions must be interesting and descriptive. Put some links leading back to your website or product pages.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;50px||||false|false&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>7.) Videos are Better at Explaining Things<\/h3>\n<div style=\"width:100%;height:0;padding-bottom:56%;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/9JgeSP0jlRAVBOG9FD\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div>\n<p><a href=\"https:\/\/giphy.com\/gifs\/nike-ad-9JgeSP0jlRAVBOG9FD\">via GIPHY<\/a><\/p>\n<p>Making a video showing that you\u2019re about to launch a new product is more effective for people. It\u2019s miles better than simple text content for starters. Your customers will understand your products and services more if you post a video, making them more inclined to buy.<\/p>\n<p>Lots of difficult concepts are easier to explain using video instead of images and text. A good method is to use creative animation to make your product concept real. Using animations make your content more interesting since simply showing yourself talking about your product is boring and unimaginative.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;50px||||false|false&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>8.) Videos Encourage People to Share<\/h3>\n<div style=\"width:100%;height:0;padding-bottom:73%;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/1oFqxMYv5JQvuFtX8o\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div>\n<p><a href=\"https:\/\/giphy.com\/gifs\/1oFqxMYv5JQvuFtX8o\">via GIPHY<\/a><\/p>\n<p>Social media networks have the technology to enable their vast user base to share videos seamlessly with others. For example, Facebook has Live Video and Instagram has Stories. With this, you\u2019ll know that these platforms are evolving toward video content.<\/p>\n<p>This focus on fostering video content is more intense than ever. It\u2019s because social networks aim to make their users feel empowered to make their fun videos and share them with their friends. <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;50px||||false|false&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>9.) Videos Enhance Your Brand Identity<\/h3>\n<div style=\"width:100%;height:0;padding-bottom:56%;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/XiSle0Z70vxYnH0mFJ\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div>\n<p><a href=\"https:\/\/giphy.com\/gifs\/nbc-tv-zoeys-playlist-extraordinary-XiSle0Z70vxYnH0mFJ\">via GIPHY<\/a><\/p>\n<p>After gaining an audience for your videos, they will connect your brand and message better. This ensures that your brand stands out from others. To ensure you deliver the best video content, ensure that it has a clear, relevant story highlighting your company\u2019s most appealing attributes and practices.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; header_3_font_size=&#8221;32px&#8221; custom_margin=&#8221;80px||||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; header_2_font_size__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<h2>Use Video Marketing Today!<\/h2>\n<p>These are some of the reasons why you must invest in video marketing in 2021. With our society steering toward a video-focused landscape, you must invest in it fast to gain an edge over your competitors.<\/p>\n<p>Did this article help you start with video marketing? If so, consider reading our other posts and learn more valuable marketing information.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"bsf-rt-reading-time\"><span class=\"bsf-rt-display-label\" prefix=\"Reading Time\">\n\t\t<\/span> <span class=\"bsf-rt-display-time\" reading_time=\"1\"><\/span> \n\t\t<span class=\"bsf-rt-display-postfix\" postfix=\"mins\"><\/span><\/span>Did you know that 78% of people watch videos on the internet every week? Lots of traditional marketing methods aren\u2019t as effective as they were in previous years. This means adjusting to the ever-changing landscape by using more media to your content. This means using more images and videos on various social media platforms. If [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7788,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[63,74],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Use Video Marketing for Your Business in 2024 - IRONCLAD CREATIVES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ironcladcreatives.com\/why-use-video-marketing-for-your-business-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Use Video Marketing for Your Business in 2024 - IRONCLAD CREATIVES\" \/>\n<meta property=\"og:description\" content=\"Did you know that 78% of people watch videos on the internet every week? Lots of traditional marketing methods aren\u2019t as effective as they were in previous years. This means adjusting to the ever-changing landscape by using more media to your content. This means using more images and videos on various social media platforms. 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