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How Important Is Copy Writing in Branding and Online Marketing?

by | Nov 11, 2020 | Copywriting, Thoughts | 0 comments

Did you know that over 1.8 billion websites exist in the world?

With this number, it’s difficult for your website to stand out from others. Especially when the industry you’re in is highly competitive. If you aren’t careful, you might end up getting buried by smarter enterprises.

Don’t give up yet.

With this guide, you’ll learn how important is copy writing in your online marketing campaign. That way, you’ll feel more encouraged to invest in this strategy. Read on and find out more:

1.) It Makes Digital Marketing Stand Out

Copywriting goes way beyond writing English sentences and posting them as content. It has lots of other components, which involves looking into your audience’s emotions. This allows you to subsequently build curiosity within them.

If you make an excellent copy, you leave your audience wanting more. This makes them think about how your business benefits them. The tone you use for each copy must be consistent with your brand’s aspirations, values, problems, and solutions.

By doing so, you communicate more effectively with your current and intended audience. Your content stirs emotions and make conversations. This results in increased brand awareness, making people more likely to remember you once they need any of the products and services you offer.

2.) Boosts Your SEO

One of the primary factors Google uses for website ranking is the quality of your content. If your website is at the top of the search engine results, it’s because it has original, comprehensive, and long-form content. Doing your copywriting properly means your website will rank higher and get more organic visitors.

Take note, you must adhere to Google’s guidelines since this search engine titan has 92% of the entire world’s market share. If you aren’t adept in writing, you can hire a digital copywriter to make unique and informative articles that rank higher when searched online. After getting a good copy, start adding keywords related to the things your audience search for alongside your brand.

3.) A Beautifully Written Copy Improves Your Users’ Experience

Expert copywriters can make content regardless of the niche. They do so while ensuring that their copy is relatable, informative, and personalized. With this content, you gain a significant impact on your readers since they become trusting and loyal to your brand.

Working with a digital copywriter and a reputable company results in informative content. It’s well-written enough that your audience is sure to look forward to it. This is an effective way of becoming an established authority in your industry.

The best method to achieve this is to start a blog and post regularly. This ensures that your audience remains engaged and knows your business better. After this, your target audience will feel more motivated to share your content on various platforms like social media.

4.) Helps You Connect With Your Audience


Your intended audience always determines whether you’re the exact solution they’re looking for. To do this, they look deeper into your website and see what you have to offer. That’s why copy writing in branding is important, especially when you have a brand story.

If you make a great brand story, you connect with your audience at a deeper level. It serves as an assurance that they made the right decision about choosing your business. With this, you touch on your audience’s hopes and dreams, making them feel like you understand them.

A good tactic is to show that you went through the same pains as your audience. Lead them to the conclusion of the journey—your company’s creation. This makes them feel like they can skip the painful parts and revel in the benefits instead.

With storytelling, you can build a more meaningful relationship with your audience. This is the only way for readers to support your business. Great copywriting aids in building the necessary bond.

5.) It Brings Out Your Brand’s Full Personality


Your front page and brand story aren’t the only touch-points of your business websites. Some of the other things that keep you from getting connected with your audience include:

  • Emails
  • Social media posts
  • Blog posts
Each of these will enable your audience to know more about your company. It’s similar to the process of interacting with friends to know them better. That’s why it’s common for people to see various nuances of your company’s personality unfold as time progresses.

This is what great copywriting delivers to your intended audience. It does so while keeping your brand’s core personality consistent regardless of the platform. The best part is that it highlights your various charms as appropriate.

Whether it’s a social media post or a blog article, tone consistency is the key. It helps make your audience feel more intimate with your brand. It’s because you strengthen their positive impression, making them willing to buy from you once they’re ready.

6.) It Presents Information Persuasively


Your reader’s last priority is to read a string of boring sentences. That is why you must have great copywriting efforts since it presents information that sucks them in. It makes them feel that the benefits and features you present are real.

To achieve this, you must have a deep understanding of your customer persona. It allows you to play on what makes them tick. This encompasses both logical and emotional components.

7.) It Steers Your Readers to Take the Right Action


Laboring over your website and content isn’t the end since you must supplement it with direct-response copies. These helps convert the leads you nurtured, despite people’s skittishness when it comes to money. It’s because you address their fear and pull on their logical and emotional triggers using great copywriting.

You Don’t have the Time to Write About your Business?

These are the things that emphasize how important is copy writing for your business. You can make the most out of your prior investments in building your online presence. If you want to concentrate on running your business without dealing with the time constraints and hassle of writing then Ironclad is here for you!

Let us know if we missed anything. Would love to hear from you what you think are the crucial factors that makes copy writing an indispensable component of branding and online marketing.

 

John Tañedo

John Tañedo

Founder and Managing Director

John helps clients build beautiful, converting and mobile responsive websites. At the same time, he does the art direction and project management for all projects at Ironclad. From videos, content, sales funnels, apps, SEO, social media, graphic design, branding, digital marketing and everything in between. He makes sure all projects are done with solid capabilities, proven process, accurate execution and speedy timeframe.

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