Clear Results
Their business has grown 31% since their brand and website was launched. Siargao Island Vacation Rentals became very recognized in their local business market here in the Philippines. Now they are able to proudly say that their business is now indexed by Google and are now working on their online marketing with Ironclad specially in Search Engine Optimization and Social Media Marketing.
Their website in 2019 got 11,904 pageviews, 18,400 impressions on Google , a click-through rate of 4.8% and an average position on Google of 22.3 after only doing 2 Basic Search Engine Optimization in the last 12 Months.
We at Ironclad Creatives are having an ecstatic time working with Zuss and her team. We got to create a wonderful and recognizable brand for them and a website that would make every home-stay and even hotel websites feel 2nd class when it comes to design and usability. The website was also optimized for speed and security.
The Challenge
With the growing demand for a homestay rental on the island of Siargao, Siargao Island Vacation Rentals decided to get their branding developed and contacted John of Ironclad Creatives for his Branding Strategy and Website services. Getting their Brand Strategy created was the first thing that had to be done. Having their official website up and extend their online presence through a mobile responsive website that reflects their brand would be the main goal.
Their Facebook page already had 5000+ likes and they had Air BNB account where they get most of their client bookings but they did not have an official brand in which they can use to get their business the edge against competitors. They already had clients for the listings they managed but business growth was slow.
With all of this in mind, the biggest challenge was to improve how their business would be represented through a brand and a mobile website that would capture more leads for their listing and also improve their management service clientele in the island of Siargao.
“John and his team helped us every step of the way. From Planning, Design and Development of our wonderful website and logo;”
Our strategy
Siargao Island Vacation Rentals used to rely on Air BNB and their facebook page to get clients in which they are doing fairly good. But they needed some help with their branding.
Sean and Zuss met with John in the island of Siargao once and from the time they met they were convinced that John and the Ironclad Team would go out of their way to bring the best Branding and Web Design services offered anywhere else in the Philippines. With the Quality of Branding and designs John and the Ironclad Team has done for clients from the United States, UK, Singapore and Australia for sure he will bring his “A” game when it comes to local clients.
Their new brand will require colors that would reflect their services which should sums up to 2 words “Fun” and “Freedom” that is felt once you spend one day in the Island of Siargao. They would also need a new logo that would show what the life in the island is all about. As for their website it would need a user-interface that would capture their audience in one glance and whether it is on a PC, a laptop, a tablet or any mobile phone it is sure that the website will look responsive and user-friendly.
Siargao Vacation Rentals also would need some help for their Website Maintenance and T-shirt design/printing in which Ironclad gladly helped them with. Being an island with low internet connection they needed assistance in getting new listings up every month where the business grew well.
LAID-BACK Logo and Brand Identity
Siargao Island Vacation Rental’s Logo glows with the vibe of Island Life, relaxation, and fun. A Visual representation of what the business offers and it’s personality.
FUN & PLAYFUL Colour Pallette
The Colors of summer and a never ending view of a sunrise is the feel that would best describe the brand colors of Siargao Vacation Rentals and it is perfectly in tune with the Business’s Brand.
#285DCC
#FF6F22
#FF335E
#40B6E8
#FFDE00
SYMMETRICAL Typography
Aa
Montserrat Regular 36pt
Montserrat Regular 24pt
Montserrat Regular 20pt
“With Montserrat as the headline you can never go wrong specially on websites such as Siargao Vacation Rentals. “
Aa
Open Sans Regular 32pt
Open Sans Regular 24pt
Open Sans Regular 18pt
“A classic, Open Sans is clean and easy to read on any device.”
2019 BUSINESS numbers
Page Views
Impressions
Bookings
%
Growth
Not Convinced?
We do a plethora of Branding and Online Marketing Services for our clients. Check them out!
